Another week goes by; filled with sunshine and schooners, pocket money and denim jackets, coffee and Uber eats and another week streaming Netflix. Monday was a little drag, the Sunday afternoon spent sipping cocktails and red wine celebrating the god-save that are our mothers, ending up quite the weekend.
Nevertheless we made it through, slightly behind but we’re here. And, with another week comes another bunch of cool stuff happening. We’ve sifted through the rubbish to give you our top picks for the week to make sure the rest of your week isn’t too bad:
It can be pretty hard to pull yourself out of bed on a Monday morning, hard not to press snooze more than once and even harder to convince yourself an early morning exercise regime is by far the greatest idea since last night’s second bottle of red wine. I hate the word Mondayitis but the reality is way too real; Monday’s really do suck (at least on the majority). It’s not often Monday brings a sparkling motivation to drink your latte and respond to all emails with an intern-inspired smile and overly enthusiastic zazz for office life, rather you scroll your Facebook feed waiting until you can break for lunch.
It’s such a common occurrence nowadays that someone is more likely to view your Instagram feed before they come across your website. If you’re a highly visual brand, the importance of first impressions becomes paramount as Instagram and it’s users mature in quality. It just ain’t gonna’ cut it no more posting one good image, instead, if you want to be cutting edge and leave a good taste, your feed needs to flow smoothly and look enticing.
I’d be lying if I claimed to be the first person who emphasises the importance of a responsive design for modern day websites, we’ve all heard it, plenty of times – that’s not what we’re here to do. Instead, what if I told you a pleasant, responsive website design just wasn’t going to cut it and that rather we want to introduce you to web design’s long forgotten younger sister, user experience and their extremely close cousin interactive design – are your ears perking or do you still think this dude has no idea what his on about?
In a world filled with DIY website tools and essentially cost-free domain names there beckons an endless library of sub-par websites from all over the world. Fortunately, in amongst all the noise there are a handful of admirable destinations sporting a unique and unmatched design and functionality with their website. Sometimes its quite hard to find these inspirational examples of modern design and purpose, so given we’re in the business of website design, we wanted to share our top five go-to sites to weed through the bollocks and gather web design inspiration from the world’s finest websites.
The illustrious ‘About Us’ page is very much the more understated and under appreciated page of most websites. With some absolute shockers out there, there exists also some incredibly witty and well-thought one’s. The About page is a great opportunity for personalities and businesses to show a great amount of authenticity and originality – it offers a great chance for someone to be themselves and share their passions.
It was a big year for everyone here on Earth ole 2016. And while America were busy researching whether or not it was safe to give their dog Benadryl, the rest of the world were busy digesting Brexit and Trump in a deeply unsatisfying bite. Though they weren’t the only noteworthy event in twenty-sixteen, it’s rather time-saving to not go ahead and list out everything else – we’re here to talk about social media and what 2016 really calibrated and set up for 2017 to take over.
There are always endless tutorials and top ten ways to increase your SEO ranking floating around the internet guaranteeing you their tried and true methods are a sure-fire way to generate more traffic to your website. But what about if you go one step further, what if traffic isn’t enough and you want to use SEO to generate some real business results? Well, welcome to the world of local SEO.
“What does this mean for your business? Not only are people searching locally, they’re taking action when they do! Building a strategy that promotes your business locally will do more than drive website traffic — it will drive sales.”
I’m still trying to digest what we’ve just seen.
According to The New York Times, Super Bowl ad space will likely set you back around $5 million dollars or so nowadays, so it’s only fitting the company to step up and fly the Australian flag has pretty deep pockets. And, if wasn’t more stereotypically fitting and truthfully quite sad, it just so happened to be an alcohol brand who’s logo features a flipping kangaroo.
While the stand-out ads for 2017 were mostly dominated by big name brands making big-ass statements way beyond their products, touching on topics of immigration and global unity, here was Yellow Tail, flying the flag for Australian wine with a highly-robotic kangaroo perving on model Ellie Gonsalves and a man wearing an awful yellow suit likely inspired by Walter White’s Hazmat suit.
And, while the New York based agency responsible for the ad claims:
“We’re using comedy to show that this wine is really fun to drink – to show that of the 5,000 wine brands in the space, Yellow Tail is the one that’s associated with fun”
I argue that all wine is indeed ‘fun,’ particularly if enough is drunk.
How does influencer marketing work?
Influencer marketing focuses on using ‘social influencers’ to promote your brand or product. More and more brands are using influencer marketing to give their brand an edge, and to grow trust with audiences. For example, a fashion brand might send a piece of clothing to a model or fashion blogger who has a big following, who will then post about that product and brand on social media or their blog— see Australian Margaret Zhang’s Instagram account for a real life example.
Partnering with brands and influencers with similar audiences can be a useful part of a social media strategy.
But if you’re considering this, it’s important to know — how effective is it really?
As the number of brands using influencer marketing grows, audiences are seeing more of this branded content and becoming more savvy (and possibly less trusting) of their favourite online personalities. As you’d imagine, effectiveness vary from brand to brand and from influencer to influencer, according to a recent study by Fractl.
The study found that effectiveness depends on whether the influencer is classed as a quantity or quality influencer — quality influencers post an average of 6.4% of sponsored content, and quantity posts about 59.7%.
Fractl also found the most popular sponsored posts are from the fashion industry. Far behind in second place are fitness posts, with sport and animals coming last (although pet posts get the most likes). Fashion sponsored posts work well because the advertising is much more conspicuous because the product is part of the image itself — the influencer just needs to tag the brand in most cases.
The survey also found that users with organic content do still get the most engagement with their content, the lower their follower numbers are. If the follower numbers are less than 1,000, the engagement rate is higher than with 1,000 or 10,000 followers. This means as your Instagram follower count increases, your engagement rate decreases.
What should you aim for?
According to Influencer Marketing Agency, Markely, what users really care about (not that surprising, really) is the quality and realness of the content. This can be achieved by focusing on weaving your brand into the influencer’s feed naturally, and becoming part of their story. It’s also important to pair with the influencer that’s best suited to your brand.
In another study, Markerly also found that there were four content characteristics that fostered more post engagement:
- High-quality imagery
- Unique content, featuring the influencer or their family within the post — make sure the influencer genuinely likes your product, or it will show in the post
- Natural product placement
- Text separate from photos