It may be late, I may have been drinking, and yes it may have been a long day, but whether it’s the booze talking or a general dissatisfaction with the notion of imperfection, there are some basic ground rules we like to follow with any new client to ensure that their new website is as incredible and mind-blowing as it can be. Let us begin:
1. Money dictates (almost) everything
Whether you’ve enquired with fifty different agencies about creating you a new website or you’re comparing the subscription fees of Squarespace to Shopify, financials always come into play. And, from the design and development perspective, the golden piece of wisdom is not to expect and Audi when you have only budget for a Toyota.
But what’s the difference between an Audi and a Toyota when it comes to websites? The most direct answer is simply customisation. The less the website is customised, the less it will cost you. Using themes and pre-built templates is a sure-fire way to keep costs down while if you were hoping to incorporate animations and movement across your site, best start reaching into those pockets.
Another helpful piece of advice is this, web developers are not used car salespersons, they’re smart individuals that have the experience to know how long it will take to complete your requirements, so trust in the process and keep that in mind when they send their next invoice.
2. Testing is everything
Let us do the maths, with around 7 billion people in the world and over 1,000 differing electronic devices and browsers available to access the web, there is a ton of ways your website can appeared messed up. Consequently, if there is one thing we’ve learnt in the world of www’s and html’s, it’s that testing is by far the most basic yet effective method to ensuring a good night’s sleep. There are plenty of tools out there that offer a simple approach to testing a website across different platforms and browsers, such as Cross Browser Testing or Lemonce.
Alternatively, if you don’t fancy forking some cash for these, the good old Chrome developer tool is sure to do the trick, particularly when you can create your own device parameters to mimic the real thing. Just make sure you test on every device and browser and on every browser on every device, particularly if you’re not the one in charge.
3. Design versus development
It’s easy to be able to design an incredible website in Photoshop and most persons will fancy giving it a crack themselves, or at least they would have in the early 2000s. Nowadays though, web designers aren’t designing solely on aesthetics, they’re practical as well, asking if this is a good user experience? Will it respond well to iPad? Will it respond well to iPhone? And will Great Aunt May still have a good website experience viewing the site on her Nokia 2210? The point here is that the line between design and development is indeed longer than the Nile and more windy than Lombard street in San Francisco and just because the designer designed it that way does not mean the developer can develop it that way. So again, sure the developer could make it look like that and talk like that, but how deep are your pockets, really?
The cognac is about run dry and so too the comments. The world of new business and the creation of your first website is a much deeper pond than you may have ever anticipated, and being well-informed before entering the waters is much like swimming between the flags — it’s the smart thing to do.
In the absence of timely nearby events, we’re forever graced with the endless stream of content delivered by countless .coms and social platforms. From there, only a select few of these nuggets of content will enter our subconscious and leave a little mark in there that says ‘Hey man, this is actually really f**king cool so you should bookmark it or somethin”
So, as we reflect upon an increasing list of bookmarked items, I’ve singled out the top three picks likely to hype you up despite the cold and dark winter days, at least in Sydney.
Another week goes by; filled with sunshine and schooners, pocket money and denim jackets, coffee and Uber eats and another week streaming Netflix. Monday was a little drag, the Sunday afternoon spent sipping cocktails and red wine celebrating the god-save that are our mothers, ending up quite the weekend.
Nevertheless we made it through, slightly behind but we’re here. And, with another week comes another bunch of cool stuff happening. We’ve sifted through the rubbish to give you our top picks for the week to make sure the rest of your week isn’t too bad:
It can be pretty hard to pull yourself out of bed on a Monday morning, hard not to press snooze more than once and even harder to convince yourself an early morning exercise regime is by far the greatest idea since last night’s second bottle of red wine. I hate the word Mondayitis but the reality is way too real; Monday’s really do suck (at least on the majority). It’s not often Monday brings a sparkling motivation to drink your latte and respond to all emails with an intern-inspired smile and overly enthusiastic zazz for office life, rather you scroll your Facebook feed waiting until you can break for lunch.
It’s such a common occurrence nowadays that someone is more likely to view your Instagram feed before they come across your website. If you’re a highly visual brand, the importance of first impressions becomes paramount as Instagram and it’s users mature in quality. It just ain’t gonna’ cut it no more posting one good image, instead, if you want to be cutting edge and leave a good taste, your feed needs to flow smoothly and look enticing.
I’d be lying if I claimed to be the first person who emphasises the importance of a responsive design for modern day websites, we’ve all heard it, plenty of times – that’s not what we’re here to do. Instead, what if I told you a pleasant, responsive website design just wasn’t going to cut it and that rather we want to introduce you to web design’s long forgotten younger sister, user experience and their extremely close cousin interactive design – are your ears perking or do you still think this dude has no idea what his on about?
In a world filled with DIY website tools and essentially cost-free domain names there beckons an endless library of sub-par websites from all over the world. Fortunately, in amongst all the noise there are a handful of admirable destinations sporting a unique and unmatched design and functionality with their website. Sometimes its quite hard to find these inspirational examples of modern design and purpose, so given we’re in the business of website design, we wanted to share our top five go-to sites to weed through the bollocks and gather web design inspiration from the world’s finest websites.
The illustrious ‘About Us’ page is very much the more understated and under appreciated page of most websites. With some absolute shockers out there, there exists also some incredibly witty and well-thought one’s. The About page is a great opportunity for personalities and businesses to show a great amount of authenticity and originality – it offers a great chance for someone to be themselves and share their passions.
It was a big year for everyone here on Earth ole 2016. And while America were busy researching whether or not it was safe to give their dog Benadryl, the rest of the world were busy digesting Brexit and Trump in a deeply unsatisfying bite. Though they weren’t the only noteworthy event in twenty-sixteen, it’s rather time-saving to not go ahead and list out everything else – we’re here to talk about social media and what 2016 really calibrated and set up for 2017 to take over.
There are always endless tutorials and top ten ways to increase your SEO ranking floating around the internet guaranteeing you their tried and true methods are a sure-fire way to generate more traffic to your website. But what about if you go one step further, what if traffic isn’t enough and you want to use SEO to generate some real business results? Well, welcome to the world of local SEO.
“What does this mean for your business? Not only are people searching locally, they’re taking action when they do! Building a strategy that promotes your business locally will do more than drive website traffic — it will drive sales.”