Digital marketing: building a powerful connection

Our goal is to build strong, long lasting bonds between brands and their customers. We want your brand to be a heimat, a place your customers feel a strong connection to.

It’s also a place that’s always there, always on – just like you and just like us, ready when your customers need you.

But hold up, what exactly is digital marketing?

What is Digital Marketing?

The standard answer is “digital marketing is traditional marketing delivered via electronic media. It’s e-marketing.” At [Haimat] however, we don’t do standard answers. And besides, that doesn’t sound like anything to get excited about. When it is!

You remember the four P’s of traditional marketing (Product, Place, Price and Promotion?) That worked perfectly last century, but as we’ve discussed, the times are always changing. [Haimat] has moved on from the four P’s, we’re all about the four E’s:

• Empower – empowering your brand to grow confidently through digital marketing based on a clear strategy, designed to target your consumers, their way.
• Engage – engaging more broadly than simply offering your product descriptions and prices. We’re after that sense of Heimat – an emotional connection and social affinity. That means value-added material, content, promotions and offers that go beyond your customers expectations while staying within your budget.
• Energize – with campaigns, content and promotions that excite your audience and motivate them to action.
• Evaluate – the critical factor: delivering on your ROI. One of the great benefits of digital marketing is its capacity to provide data on your audience, how, when, where and why they interact with your product or services. [Haimat] will determine your ROI benchmarks and work to deliver on them within specified time frames.

Marketing digital ensures your brand or product is found and seen online by those you need to see it: your potential customers.

Getting it right requires planning and that starts with the critical element: strategy.

So, let’s talk more about that ‘S’ word, the one that’s vital to all aspects of your business: Strategy.