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Digital Marketing Trends 2019: New Year, New Trends

New Year, New You, New Tech, and Newer Trends. Now that summer time is officially over, it’s time to say goodbye to the silly season and kick into gear. Winter is coming. So be prepared.

Office Diary Entry #IV A New Hope for [ Haimat ]

Date: 29/02/2019

Coffee Status: Two Three-ish

Dear (office) diary, 

Let’s just assume you’ve been anxiously waiting to hear to latest and greatest from the Haimat Agency.

Well…let me tell you! There’s been plenty of news to go ‘round. From a mid-February office Christmas Party, to agency re-branding, kick-off’s with new clients, and a pending trip to SXSW…there’s so much to tell. Yet so little time. So, let’s start off with this week, then work our way backwards. Time travel style. Yes, that’s right we purchased a time machine, but more on that later.

Our Top 5 Digital News Stories for February

That Valentine’s Day love still hangs in the air…

The love of all things digital, that is. Oh stop it, you hopeless romantics.

Following a relatively quiet January, the big digital machines have started their engines and look set to make 2019 one hell of a year –  and this month has been all about video. What a surprise…

So what’s on the agenda, what’s the 4-1-1?

Check out our top reads for the month right here. We’ve done the leg work so you can stay riiiiiiiight where you are.

Read on for your digi-downlow/load…

Launching The Student Housing Company in Australia

Student accommodation sure has come a long way since we were at uni.

Remember the ‘good ol’ days’ of student village apartments that were so desperate for a vacuum that a finger-swipe through the air collects a fine layer of dust… or shared apartments whose only mantra was that whoever topples the stack of dishes in the sink must clean them…

Ok, let’s lose the rose-coloured glasses for a minute here. #UniLife is great and all sure, but wouldn’t it be even better without those rogue bills that mean tuna and rice for a month? Or if it came with a gym membership so that you can sweat out those caffein binges and detox every once in a while?

Sounds like the time for us to introduce a good friend of ours, The Student Housing Company.

So long, student struggles. Hello, stress-free student living goals.

Everyone Is NOT Your Customer: Build Your Tribe

“Everyone is not your customer” is one of those mighty fine pearls of wisdom from marketing guru Seth Godin. So, word to the wise: you should listen!

The age of mass marketing has ended. The age of tribal marketing has begun. The foghorn of traditional media, radio, television and newspapers, doesn’t dominate the world like it used to.

We have digital media to thank for that. With its more balanced approach to personalised and large-scale marketing.

How voice search affects your SEO strategy

The SERP has long ruled the SEO roost. But for how much longer?

Companies have been fighting over Google’s search engine rankings for some time now. Attempting everything from keyword stuffing, to maniacally accruing backlinks to their website pages. But now there’s a new player in the SEO game – voice search. In which case, the question on everyone’s lips is… just how are these new voice assistants going to affect their SEO?

Ok, Google. For all you optimising, SEO nuts out there, let’s get stuck into it!

Is Pinterest marketing right for your business?

Facebook and its sister platform Instagram have seemingly held all of the cards in the social marketing game for a long time now. But it would be a mistake to think that there aren’t other channels out there. And with Facebook and Instagram making it more and more difficult for brands to get organic (and even paid) traffic, it is well worth sniffing around to find a channel that drives maximum value for your brand buck. Here, we’re going to dive into what we think are the under-discussed waters of Pinterest marketing, and whether it makes sense for you to adopt it into your business’ social media strategy.

How GDPR Affects You, And What You Can Do About It

Have you been waking up to a bunch of emails from businesses that you don’t remember giving your details to, and who are notifying you of updates to their terms and conditions? Or, like me, did you just log in to your Facebook to be walked through a range of new opt-out features like facial recognition?

Privacy Policy

The General Data Protection Regulation (GDPR) changes that were rolled out at the end of May this year are the most significant regulatory changes made to Internet policy since the 1990’s, and with Google and Facebook slammed with $9.3 billion in fines on the first day of these laws going live, they aren’t here to pull punches. But despite this, the lead up has been understated, to say the least.

If you’re wondering what it all means, and more specifically whether this is something that affects your business, you’re not alone.

In this post, we’re going to run through exactly what the GDPR is, which industries are affected and how they can prepare, and the short to long term impacts of the changes being rolled out.

Cambridge Analytica: a cause for social stress?

In the wake of Cambridge Analytica, there has been a helluva lot of shade thrown around, and a lot of noise made about how drastic the changes to the platform are going to be. But should you be worried?

Three Tips To Ensure Your Website Doesn’t Suck

It may be late, I may have been drinking, and yes it may have been a long day, but whether it’s the booze talking or a general dissatisfaction with the notion of imperfection, there are some basic ground rules we like to follow with any new client to ensure that their new website is as incredible and mind-blowing as it can be. Let us begin:

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