The data show visitors spend seven seconds or less on 90% of the websites they visit. That doesn’t give you much time to grab them by the eyeballs and get them to take the crucial next step.
There are so many variables in a website, decisions made early in your plans for a new or revised site are critical to ensure you meet customer expectations.
Are customers able to view your website, find what they want and navigate to a transaction whether they’re on a train, at the beach or walking along a street?
It’s a quality user experience that has the best chance of turning a browser into a buyer, a clicker to a convert, a “just looking” to a “gotta have it!”
Microsites can break with your official look-and-feel a little, engaging users in a new experience to help launch new products and events, or for time-sensitive info.