Amazon Power is the leading provider of organic acai berry products in Australia, supplying to cafes and wholesalers.
Since creating the company in 2004, Amazon Power had experienced incredible growth, mainly through word-of-mouth, and mainly just in NSW and Victoria. Amazon Power decided to focus their efforts on social media as it provided the best opportunity to engage with existing customers and to reach new audiences in other states, and ultimately create more sales.
We are social.
we’re driven to build the relationship between your brand and your customers
Haimat was engaged to provide an overall social media strategy, with the objective to create a lifestyle brand our audience could relate and connect with on- and offline. This was based on the insight that brands don’t just draw their meaning from their positioning, advertising and products, but from the lifestyle and culture they decide to live in. Looking further into Amazon Power’s target audiences, we found that the common thread was that they were all health conscious and leading an active lifestyle.
Although the brand had a digital and social presence, to continue the company’s growth there was a need to define their unique selling point and to create a strong brand persona for their online audience.
On top of this increase in competition, the SUP Gear Australia website had been penalised by Google several times, and the penalties hadn’t been rectified. These penalties led to almost zero visibility via search. Then, the site got hacked because of a lack of security and couldn’t be saved.