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Amazon Power

Amazon Power is the leading provider of organic acai berry products in Australia, supplying to cafes and wholesalers.

Since creating the company in 2004, Amazon Power had experienced incredible growth, mainly through word-of-mouth, and mainly just in NSW and Victoria. Amazon Power decided to focus their efforts on social media as it provided the best opportunity to engage with existing customers and to reach new audiences in other states, and ultimately create more sales.

We are social.

we’re driven to build the relationship between your brand and your customers

BRIEF

Haimat was engaged to provide an overall social media strategy, with the objective to create a lifestyle brand our audience could relate and connect with on- and offline. This was based on the insight that brands don’t just draw their meaning from their positioning, advertising and products, but from the lifestyle and culture they decide to live in. Looking further into Amazon Power’s target audiences, we found that the common thread was that they were all health conscious and leading an active lifestyle.

CHALLENGE

Although the brand had a digital and social presence, to continue the company’s growth there was a need to define their unique selling point and to create a strong brand persona for their online audience.

What we did

What we did

Stemming from this insight and objective, we created a ‘social media attitude’ for Amazon Power.

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How we did it

How we did it

By providing a social brand statement and strategy that outlines the Amazon Power social brand territory.

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Why choose us

Why choose us

We established Amazon Power within a lifetsyle and culture which sets them clearly apart from their competition.

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RESULTS

On top of this increase in competition, the SUP Gear Australia website had been penalised by Google several times, and the penalties hadn’t been rectified. These penalties led to almost zero visibility via search. Then, the site got hacked because of a lack of security and couldn’t be saved.

600

600

Percent sales increase.
1200

1200

Percent increase in traffic.
Benjamin Kassel

Benjamin Kassel

Managing Director