The Institute of Executive Coaching and Leadership (IECL) is a leading provider of coach training, executive coaching and leadership development. Their clients include large companies such as Westpac and HSBC, and with offices across the Asia Pacific region, the company is well-established and highly regarded.
Since creating the company in 2004, Amazon Power had experienced incredible growth, mainly through word-of-mouth, and mainly just in NSW and Victoria. Amazon Power decided to focus their efforts on social media as it provided the best opportunity to engage with existing customers and to reach new audiences in other states, and ultimately create more sales.
We design for functionality.
we build digital experiences that reinforce your business
The IECL website, however, needed some help to mirror the brand’s reputation. It wasn’t user-friendly or engaging and the navigation wasn’t clear. Users were confused about user journey and there was no clear differentiation of their three main services. On top of this, conversion rates for form submissions and booking training sessions through the website was low as it wasn’t clear where or how to book.
Our challenge was to create a best-in-class website that would reflect the IECL brand and speak to big business — a highly professional organisation that provides coaching to the leaders of the world’s top companies. Along with addressing the drawbacks of the existing website, it also needed to include engaging and SEO-friendly content, and allow for updates to be made internally.
After a couple of months, a few long nights, multiple rounds of user testing and a huge team effort from Haimat and IECL, the site went live. Since then, not only have we received great feedback from the clients on the functionality and aesthetics of the site (see their kind words below), but the site has also delivered incredible results so far.
Each month since the launch the site has received more visits than the previous site, because of the SEO strategy, improved user design/experience and ongoing SEO and SEA support.