Facebook is the most popular social media network in Australia — 93% of all social media users in Australia have an active profile and many access Facebook every day. So, chances are your target market is on Facebook, which means your small business should be there too.
It can be a challenge to create a “successful” Facebook page, especially for a small business, but done well, it can be an effective way to generate business. Here are 4 tips to help you get your company’s Facebook page off the ground:
You may not have heard the term brand storytelling. Basically it refers to what the story is behind your brand or business — what does it like, what is it’s background, what it’s view of the world is etc. etc. Thinking of your business or brand as a story can help you come up with content ideas and to visualise for your customer (or follower) the “personality” behind your business. This can be done through things like the type of imagery you use and your tone of voice, for example.
Australians are a digital bunch
Australians, like the rest of the world, embrace our ever-changing world of new technology and social networking. In fact, the average Aussie has three different internet-enabled gadgets—smartphones, laptops and tablets — to stay connected and stay current. Right now, it’s known social media facts that a whopping 95% of Australians are using social media to virtually connect, express and share with family and friends online.
So you’ve started your own business (or work for someone who has), and decided now’s the time to start focusing your energies on social media. Good move! While it can seem daunting at first, marketing your business through social media can be a highly effective means of staying front-of-mind to your customers and getting in front of potential customers. And it doesn’t have to cost much either.
Had enough of all the posed, posturing, set up photos and videos on social media? Then the new social app Beme might be right in your sweet spot.
Social media professional wiz kid Casey Neistat started Beme and it’s an app focused entirely on authenticity. Instead of carefully staged and edited photos and videos, users show Beme their true selves. That means the app has no filters and no editing options.
Facebook has announced M, its personal assistant for the Messenger-App, with the ability to manage your life in surprising ways.
M is a personal digital assistant inside of Messenger, capable of completing tasks and finding information on your behalf. It’s powered by artificial intelligence that is trained and supervised by people.
Unlike other AI-based services in the market, M can do things for you while you’re busy doing something else. For example, it can purchase items, have gifts delivered to your loved ones, book restaurants, organize travel and appointments – and way more.
How much data is created on the web every minute? How about every day?
‘A mind boggling amount’ may be an understatement. The Internet is an incredible, gigantic platform that captures three billion users’ data and search results daily.
For example, every minute 4.1 million posts are ‘liked’ on Facebook. Apple users download an average of 51,000 apps every single minute. YouTube users upload 300hrs of video content in that same 60 seconds. Can you even imagine that?
Twitter has become the social media platform favoured by journalists. They use it for research, for distributing or gathering information and for mapping opinions.
And Facebook doesn’t like it.
To fight back, Facebook developed a new research tool – exclusively for journalists – Signal. With Signal, journalists can make Facebook a more vital part of news gathering with the ability to surface relevant trends, photos, videos, and posts on both Facebook and Instagram.