In the absence of timely nearby events, we’re forever graced with the endless stream of content delivered by countless .coms and social platforms. From there, only a select few of these nuggets of content will enter our subconscious and leave a little mark in there that says ‘Hey man, this is actually really f**king cool so you should bookmark it or somethin”
So, as we reflect upon an increasing list of bookmarked items, I’ve singled out the top three picks likely to hype you up despite the cold and dark winter days, at least in Sydney.
Another week goes by; filled with sunshine and schooners, pocket money and denim jackets, coffee and Uber eats and another week streaming Netflix. Monday was a little drag, the Sunday afternoon spent sipping cocktails and red wine celebrating the god-save that are our mothers, ending up quite the weekend.
Nevertheless we made it through, slightly behind but we’re here. And, with another week comes another bunch of cool stuff happening. We’ve sifted through the rubbish to give you our top picks for the week to make sure the rest of your week isn’t too bad:
It can be pretty hard to pull yourself out of bed on a Monday morning, hard not to press snooze more than once and even harder to convince yourself an early morning exercise regime is by far the greatest idea since last night’s second bottle of red wine. I hate the word Mondayitis but the reality is way too real; Monday’s really do suck (at least on the majority). It’s not often Monday brings a sparkling motivation to drink your latte and respond to all emails with an intern-inspired smile and overly enthusiastic zazz for office life, rather you scroll your Facebook feed waiting until you can break for lunch.
It’s such a common occurrence nowadays that someone is more likely to view your Instagram feed before they come across your website. If you’re a highly visual brand, the importance of first impressions becomes paramount as Instagram and it’s users mature in quality. It just ain’t gonna’ cut it no more posting one good image, instead, if you want to be cutting edge and leave a good taste, your feed needs to flow smoothly and look enticing.
I’d be lying if I claimed to be the first person who emphasises the importance of a responsive design for modern day websites, we’ve all heard it, plenty of times – that’s not what we’re here to do. Instead, what if I told you a pleasant, responsive website design just wasn’t going to cut it and that rather we want to introduce you to web design’s long forgotten younger sister, user experience and their extremely close cousin interactive design – are your ears perking or do you still think this dude has no idea what his on about?
In a world filled with DIY website tools and essentially cost-free domain names there beckons an endless library of sub-par websites from all over the world. Fortunately, in amongst all the noise there are a handful of admirable destinations sporting a unique and unmatched design and functionality with their website. Sometimes its quite hard to find these inspirational examples of modern design and purpose, so given we’re in the business of website design, we wanted to share our top five go-to sites to weed through the bollocks and gather web design inspiration from the world’s finest websites.
The illustrious ‘About Us’ page is very much the more understated and under appreciated page of most websites. With some absolute shockers out there, there exists also some incredibly witty and well-thought one’s. The About page is a great opportunity for personalities and businesses to show a great amount of authenticity and originality – it offers a great chance for someone to be themselves and share their passions.
It was a big year for everyone here on Earth ole 2016. And while America were busy researching whether or not it was safe to give their dog Benadryl, the rest of the world were busy digesting Brexit and Trump in a deeply unsatisfying bite. Though they weren’t the only noteworthy event in twenty-sixteen, it’s rather time-saving to not go ahead and list out everything else – we’re here to talk about social media and what 2016 really calibrated and set up for 2017 to take over.
There are always endless tutorials and top ten ways to increase your SEO ranking floating around the internet guaranteeing you their tried and true methods are a sure-fire way to generate more traffic to your website. But what about if you go one step further, what if traffic isn’t enough and you want to use SEO to generate some real business results? Well, welcome to the world of local SEO.
“What does this mean for your business? Not only are people searching locally, they’re taking action when they do! Building a strategy that promotes your business locally will do more than drive website traffic — it will drive sales.”
I’m still trying to digest what we’ve just seen.
According to The New York Times, Super Bowl ad space will likely set you back around $5 million dollars or so nowadays, so it’s only fitting the company to step up and fly the Australian flag has pretty deep pockets. And, if wasn’t more stereotypically fitting and truthfully quite sad, it just so happened to be an alcohol brand who’s logo features a flipping kangaroo.
While the stand-out ads for 2017 were mostly dominated by big name brands making big-ass statements way beyond their products, touching on topics of immigration and global unity, here was Yellow Tail, flying the flag for Australian wine with a highly-robotic kangaroo perving on model Ellie Gonsalves and a man wearing an awful yellow suit likely inspired by Walter White’s Hazmat suit.
And, while the New York based agency responsible for the ad claims:
“We’re using comedy to show that this wine is really fun to drink – to show that of the 5,000 wine brands in the space, Yellow Tail is the one that’s associated with fun”
I argue that all wine is indeed ‘fun,’ particularly if enough is drunk.